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This web site has the following in the homepage, "If you are interested in printing and binding a manuscript that you have produced, you have found the best place to have your work transformed into a beautifully printed and bound hardcover book." Our analyzers noticed that the web page also stated " If you would take a few minutes to fill in the following order form, you will be asked to direct us on the printing, cover manufacture and shipping of your order." The Website also said " As you continue, this page will only accept a single . PDF file, ready to print, from you." The website's header had on-demand as the most important optimized keyword. It is followed by self-publishing, edition binding, and short run which isn't as highly ranked as on-demand. The next words odp.houchenbindery.com uses is thesis binding. dissertation binding was included and might not be understood by search crawlers.